[PLUG-TALK] My Condolences to T-Mobile Customers

Russell Senior russell at personaltelco.net
Tue Mar 22 09:59:33 PDT 2011


>>>>> "RJ" == Russell Johnson <russ at dimstar.net> writes:

RJ> On Mar 22, 2011, at 6:34 AM, Russell Senior wrote:

>>  Your statement is inaccurate.  Cingular bought AT&T Wireless.
>> Cingular never renamed itself to AT&T.  You keep saying they did,
>> but it keeps not being true.  I'm not saying it matters, just
>> trying to keep the facts straight.  SBC is the company that bought
>> the AT&T name and adopted it.

RJ> What part of "Cingular adopted the AT&T moniker in 2007" is not
RJ> clear?

RJ> The store at 117th and Canyon Rd. changed from a Cingular Wireless
RJ> store to an AT&T store. It did not change from an SBC store.

SBC (already AT&T, since 2005) rebranded its wholly-owned subsidiary
Cingular to AT&T because SBC wanted to leverage the name they already
owned, and consolidate its various operations under a single
well-known brand.  To say that Cingular renamed itself has the tail
wagging the dog.  Cingular didn't have any autonomy in the matter.


-- 
Russell Senior, President
russell at personaltelco.net



More information about the PLUG-talk mailing list