[PLUG] Novell, SuSE, Red Hat, Debian, etc.

Rich Shepard rshepard at appl-ecosys.com
Thu Nov 6 06:23:02 UTC 2003


---------- Forwarded message ----------

                             SuitWatch--November 6

  Views on Linux in Business

  --by Doc Searls, Senior Editor of Linux Journal
     _________________________________________________________________

                        This Week's Sponsor: VMware

                             VMware Workstation

   Powerful Virtual Machine Software for the Technical Professional.
   Click here:
   http://www.vmware.com/wl/offer/431/0 for a free 30-day trial.
     _________________________________________________________________

                       "Novell eats SuSE. Now what?"

   Thursday, November 6, 2003--So, what to make of Novell's purchase of
   SuSE:
   http://news.com.com/2009-7344_3-5102360.html?tag=nefd_top for $210
   million in hard American cash? A lot of punditry already has been
   committed on the subject, including four items alone at the CNET link
   in the last sentence. But the comment I like best so far is by Nat
   Friedman, who writes on his weblog:
   http://www.nat.org/2003/november/, "La la la. Hacking the planet . La
   la la." The three central words link to Novell's press release:
   http://www.novell.com/news/press/archive/2003/11/pr03069.html on the
   matter.

   Of course, the release mostly is PR jive. For example, Novell wants to
   provide "enterprise-class service and support on the Linux platform".
   Like Red Hat, HP, Sun and IBM don't all do the same thing. But a few
   items stand out, such as the phrase "from the desktop to the server,"
   which appears three times in the release. Also, IBM has invested $50
   million in Novell convertible preferred stock. There is accompanying
   mumblage about commitment to commercial agreements between IBM and
   SUSE LINUX, but there has to be another reason. What is it? News that
   IBM won't buy Red Hat?

   By the way, I always found the weird upper and lower case SuSE name
   charming. Kinda like NeXT that way. I hate SUSE LINUX. It screams at
   me for no reason. Hey, if you don't like your name, leave wrong enough
   alone.

   Who will buy Red Hat, anyway? Isn't that the other shoe here? I mean,
   isn't Red Hat the only buyable distribution left? I've been asking
   folks about that, and what little agreement I've found all seems to
   point toward Oracle.

   In June 2002, Oracle, Red Hat and Dell (yeah, Dell was involved... who
   knew?) announced Unbreakable Linux, a few days after Caldera,
   Conectiva, SuSE and Turbolinux announced UnitedLinux. (We covered both
   here:
   http://www.linuxjournal.com/article.php?sid=6120 at the time.) Two
   months later Turbolinux sold itself to a Japanese company and
   disappeared. A few months after that, Caldera turned into SCO and SCO
   turned into a volcano of anti-Linux FUD. Now, Novell's buying SuSE.
   With UnitedLinux so thoroughly divided, one's mind naturally turns to
   what Matt Szulik said:
   http://siliconvalley.internet.com/news/article.php/1276851 at the
   Unbreakable announcement: "I guess you could call this an
   'Unbreakable' partnership."

   Just how unbreakable, Matt? Shopping for a ring these days?

   Speaking of SCO, which I hate to do because the veins in my neck might
   burst, I received a press release this morning from SCO's PR agency,
   bragging about how CEO Darl McBride will be giving a keynote at
   Enterprise IT Week's CDXPO:
   http://www.cdxpo.com/ in Las Vegas later this month. To be unfair,
   there are no less than eight keynoters at the thing, so it's not that
   big a deal, but still I have to wonder: Are they insane? The press
   release actually brags on this one-liner from Darl: "The Internet
   created--and creatively destroyed--great wealth. It also created a
   culture legitimizing intellectual property theft."

   Let's see a show of hands. How many among you would like to turn back
   the clock to when there was no Internet and your intellectual property
   still was, presumably, safe? Thought so.

   Back to Novell. I've known the company for a long time, since nearly
   the beginning. I even consulted for them for a while. I think Novell
   gets scant credit for a number of huge innovations, starting with
   changing the network conversation from an argument between proprietary
   locked-in silos to an agreement around the need for a roster of
   interoperable services, including file, print, security, directory,
   management, messaging and so on.

   The Novell people responsible for changing that conversation, Craig
   and Judith Burton, are two of my best friends. In fact, we became
   friends because I was an extreme fan of the jujitsu moves they put on
   everybody else in the market at that time. It was amazing to watch.
   Remember Digital's OmniNet? Wang's WangNet? 3Com's 3Server? IBM's
   Token Ring? Ungermann-Bass' NetOne? How about Microsoft's MSNet?
   Remember the whole debate between fat and thin Ethernet cabling? Or
   the various expensive proprietary forms of wiring IBM wanted you to
   buy to replace whatever it was your company already had spent hundreds
   of thousands to pull through your buildings? No?

   Thank Novell. They blew all that up. They played rope-a-dope with
   everybody else in the category, and when it was over Novell was King
   Network Rat, in spades. Nobody else even was in the game.

   Then, somewhere along in there, Novell CEO Ray Noorda turned into
   Captain Ahab and Bill Gates became his Great White Whale. Ray wanted
   to kill Microsoft. For that he bought WordPerfect, so he could compete
   in office suites. He bought UNIX from AT&T and rebranded it UnixWare,
   so he could compete in operating systems. He bought Digital Research
   so he could get DR-DOS and needle Microsoft about ripping it off.
   Worst of all, he got rid of Craig and Judith. When he retired, he left
   a company with a roster of moribund acquisitions and a huge legacy
   business that continues to sustain it to this day.

   People have been predicting the death of Novell for ten years. But
   NetWare's customer base is shrinking like the ice cap on Greenland.
   One correspondent writes, "I have one huge client that's still running
   on Netware 3.11 The hardware is so old that I have to go to
   electronics outlets to find parts".

   So the first person I wanted to talk to about the Novell-SuSE deal was
   Craig Burton. He's not optimistic:

     My friend, Doc Searls, likes to say "You are where you come from",
     and I agree. Companies have legacy DNA that's very hard to change.
     Novell may be in Boston, but they still come from Utah. And they
     still come from NetWare. Look at their Web site. It's still mostly
     about NetWare.

     I don't have much faith that they'll ever figure out how to be an
     OS vendor. They tried with Btrieve, with UNIX, with Digital
     Research. And failed every time.

     It's not just about being an OS company. It's about being a
     developer-centric company, which you have to be if you're an OS
     company. I was the one who bought Btrieve when I was there, with
     the intention of making them a developer-centric company, and it
     didn't happen. It took two years after the release of NetWare 3.x
     before the development platform from Novell became available to
     developers. Microsoft is serving developers two years before the OS
     ships. You can get Longhorn specifications right now and it's two
     years away. The difference between the way Microsoft and Novell
     have done the OS business in the past is frightening.

   But his take isn't all negative.

     They can be active in services. Not only file and print, but
     identity, security, presence. They can do the next generation of
     file services. iFolder is a real good redirector for files services
     for the Internet. It's way too NetWare-centric right now, but
     presumably with these acquisitions they're going to get away from
     that. And they have a really cool print server, I think it's called
     iPrint, which is integrated in with directory. They don't have a
     metadirectory yet, and that's a problem. I don't know what they're
     going to do about that.

     I really would like to see them succeed. It's just kind of late. I
     hope for their sake that they're going more for the infrastructure
     than for the client. If the client is their top priority, they've
     got a tough row to hoe.

   When I asked him why, he said this:

     The issue is symmetry. Microsoft for years pushed the idea that you
     needed symmetry between client and server. Both had to be the same
     breed. They needed to relate only to each other. It was a lock-in
     strategy.

     The last Longhorn was Cairo, which was going to be the hammer that
     hit the anvil that caused the customer to believe that you needed
     the same platform--symmetry--on both sides. Linux and Apache blew
     that all to pieces and continue to do so.

     Yes, the client side of Linux has made progress, but not a lot. Not
     like the server. But since you don't need symmetry anymore, that
     doesn't have to matter. And there's lots of opportunity, as well as
     success already, on the server side.

     On other issues, they will gain a lot of new management in Europe,
     which is both good and bad. It's good because Europe's tough to
     break into, and it's bad because they're on a different timeline.
     And just think of the cultural issues. Germany vs. Utah. Open
     source vs. Novell's past business.

     So the question is: Can they change where they come from? And
     that's a tough one. It's something that every CEO after Ray Noorda
     has failed at, so far. Only time will tell.

   To balance that, I got a very positive response:
   http://governmentforge.org/archives/000328.html from Tom Adelstein, in
   GovernmentForge:

     Those of you who recall a rather contentious company called Novell,
     should clear your memory cache. Ray Noorda moved over to SCO some
     time ago and took with him the likes of Darl McBride. The Novell we
     once knew and about which we scratched our heads changed some time
     ago. During that time, the media focused little attention on
     Novell. So, we may need a refresher course...

     Consider Novell a new company with new management, key personnel
     and a bright and friendly smile. The sincerity and professionalism
     looks very authentic. It comes from the confluence of Cambridge
     Technology Partners who merged with Novell in 2001 and the
     dedicated survivors of the old regime.

     I've spoken at length with people in Novell management and even
     took their course on Linux with Novell services.

     Anyone can download it for free from here:
     http://www.novell.com/training/linux/linux_linux_book.pdf. You
     should find it a relatively short but extremely enlightening piece.
     After today, it should become required reading for the Open Source
     Community.

     I have done my due diligence on Novell and like what I see. I read
     all their SEC filings, tracked down management histories and read
     everything on which I could get my hands. I even did calculations
     on their stock prices, did timeline analysis of their financial
     statements and coordinated them to significant events.

     This is a new management team, very bright, very intelligent. They
     had a regime change and that brought the company back to life. It's
     a brand new, very exciting group of people. A new company and a
     model for others to follow.

     If you have any lingering pictures of Novell, put them on the side
     of the road. This is all goodness for OSS. I can also tell you I
     was skeptical going into my review. So, this was a pleasant
     surprise.

   So those are your two extremes.

   Most of what I've been getting is guardedly positive, such as this
   statement from Phil Windley:
   http://windley.com/, former CIO of Utah:

     I've been hearing some rumors of this for a few weeks. Nothing
     specific, just "Novell's moving big into Linux."

     Clearly this shows Novell is looking [to] be a player in a way that
     they could never accomplish by just selling applications and system
     add-ons for Windows. The acquisition of Ximian gave Novell a cache
     of great Linux products, but that doesn't really help them out of
     their funk. Novell still has a large installed base of NetWare
     customers that they need to migrate to something with a future or
     lose to Microsoft. Now they've got a server they can use to
     backfill Netware. They can't do that with a Linux server that they
     don't have pretty tight control over, so buying a Linux company is
     a natural choice: it gives them a product, lots of Linux expertise
     to tap, and some credibility.

     This is probably a good thing for Linux users in general because
     there's likely to be some good work done on making Linux work well
     inside the corporate IT shop. Most large IT shops don't have the
     luxury of being a pure Linux or Microsoft shop. They have to be
     both. Linux has made some great strides toward being a good
     corporate citizen. This provides more pressure in that direction.

     I guess it's hard to find a downside.

   Dave Aiello, president of CTDATA:
   http://ctdata.com/ (a Linux-savvy company that builds database-driven
   Web sites for companies in the New York Metro area) sees the buy as an
   Open Source community play:

     I think you have to look at the SuSE acquisition in the same light
     as the release by IBM of Eclipse as a free product. A network
     effects calculation is being done here. I think IBM looked at
     Eclipse and said, this product has greater value to us if it's in
     the hands of [the] Open Source community than if we keep selling
     it. If we keep total control of it, we have to enhance it, market
     it, and provide for the development of ancillary products from our
     own resources.

     If the product is backed by an Open Source community, the founders
     get the benefit of free labor, free product enhancement ideas, and
     ancillary product branches that they don't have to support unless
     the company has an overwhelming interest.

     I think this is what's happened with Netscape->Mozilla and
     WebSphere Studio App Developer -> Eclipse. It is what Red Hat hopes
     will happen with Fedora, and ultimately, what IBM is hoping for
     with SuSE. I think IBM's ultimate interest is in having a credible
     alternative to Red Hat that they have substantial influence over,
     without having the overhead of developing internally.

     This is more about addressing customer CIO level concerns about not
     repeating the Wintel single source market than about the fact that
     IBM doesn't like Red Hat's Enterprise Linux strategy, per se.

   Allen Harrell, an IT outsource specialist in Arizona, says this:

     If Novell can make Linux work across the enterprise regardless of
     size, this is a good thing. After all, Novell was the first company
     to get print services running across the network. Novell 6's client
     for Windows machines is a slick piece of software. Letting you
     access all the files on your network regardless of type -- an area
     where Windows fails at miserably. I have a Red Hat 6 drive in my
     machine right now that the BIOS picks up but Windows doesn't even
     list it.

     NetWare also logs off all the clients and notifies you, which
     allows them to keep running while it reboots, which is an area
     where Windows gives you the blue screen of death.

     With Red Hat getting out of the personal OS biz:
     http://www.theregister.co.uk/content/4/33760.html, Lindows will get
     some more traction. I mean, hell, if you can buy a Lindows computer
     at Wal-Mart, those folks who were afraid of 'trailer trash' showing
     up on the Net have a real good reason to fear now.

   One upbeat response I've been hearing is this deal will be good for
   Debian. So I asked Debian co-founder, Ian Murdock CEO of Progeny:
   http://www.progeny.com, for his take. Here's what he said:

     My initial reaction is that this is very good news for Linux, both
     [the] industry and community.

     Industry-wise, the distribution world has started to head down a
     dangerous road this past year, and this move certainly promises to
     shake things up quite a bit. My hope is it will shake things up
     enough to allow a course correction. I'm optimistic, because from
     what I've seen, Novell is doing all the right things. They seem to
     understand that what's truly unique about Linux is the ecosystem
     and community around Linux, and they seem genuinely interested in
     building a symbiotic relationship that benefits both Novell and the
     larger community of which Novell is now part.

     Community-wise, the bigger our community and the bigger our
     friends, the more we as a community can accomplish.

   I also asked Ian about Red Hat's recent decision to discontinue Red
   Hat Linux, leaving Fedora:
   http://fedora.redhat.com/ in its place. He responded:

     This is another case of Red Hat leaving a void in the market, and
     voids equal opportunities. We're still assessing what opportunities
     might exist for Progeny as a result of this latest move. I can tell
     you that we've seen a lot of interest in Debian in the enterprise
     over the past few months, when people first started to see this
     coming, as well as a more flexible migration path from Red Hat 7.x
     than [what] Red Hat is offering.

   Ian also pointed to his blog, where he wrote:
   http://ianmurdock.com/archives/000068.html:

     The IT industry wants to break the chains of single-vendor reliance
     and proprietary lock-in, whether the lock-in is based on
     proprietary technology or some clever new scheme. But is the only
     way to break these chains to bring everything in-house?

     Actually, no. Progeny provides a third option: We're an outsource
     provider of Linux distribution maintenance that allows companies to
     essentially have their own Linux distributions, with a feature set,
     roadmap, and support model tailored to their needs rather than the
     vendor's, all without having to bring the distribution management
     function in-house.

     It's a non-intuitive business model for an OS company, at least at
     first, because we're so used to being at the whims of our vendors.
     We're so used to it that the same model has carried forward from
     the proprietary OS world to the Linux distribution world. Now that
     Red Hat is turning the screws on the thumbs that have been so
     carefully positioned over the last several years, people are
     starting to realize they moved to open-source operating systems
     precisely to get away from this kind of screw-turning.

   Unlike pontificating, we-solve-everything major vendors, however, Ian
   doesn't pretend to have all the answers--or even close to enough of
   them.

     And now, a Cluetrain:
     http://www.cluetrain.com-inspired question: Progeny's primary focus
     is on building distributions for what we like to call
     "Linux-powered products", products that are Linux-based but where
     Linux is just one layer of the overall stack, and possibly an
     invisible one at that. Lately, though, we've had a lot of folks ask
     if we might consider applying our customer rather than
     vendor-centric approach to Linux to the more general-purpose
     deployment/enterprise space. Could we provide support for
     enterprise Debian deployments? Could we keep the updates coming for
     Red Hat 7.x after they are end-of-lifed at the end of the year?

     So, market, would this be interesting to you? Talk to me, good, bad
     or indifferent.

   Frankly, I'm having a problem even caring about what Novell is up to.
   That's because I'm fed up with the Cult of the Vendor. And that's what
   this subject is all about, at least the level of attention we give to
   it.

   Linux isn't a vendor product. Never was, never will be. It's not even
   a product. It's a project by a development community that includes
   many vendors but isn't driven by any of them. Same goes for other
   members of the LAMP suite, with the single exception of MySQL, which
   owns the code (making it, in that sense, proprietary) but locates
   development squarely inside the community rather than in its own
   corporate container. In other words, they are very
   unvendor-like--market-compliant, I'd say.

   Development communities like Linux's grew out of the need to do what
   vendors couldn't do or wouldn't do. That doesn't make vendors bad or
   anything; it just puts them in perspective. They can't do everything,
   and now they don't have to.

   It's only natural for press guys like me to look at vendors as
   leaders. We've been doing that since the dawn of the Industrial
   Revolution. But there's another kind of revolution going on here, and
   it isn't happening on the supply side. It's happening on the demand
   side.

   Linux and open source are ways that the demand side supplies itself.
   Of course, in some cases the demand side also supplies--IBM, for
   example. But it helps to remember that IBM went gaga over Linux only
   after the OS was already widely adopted inside the company, by
   technologists who in some cases also were Linux developers. The
   company wisely got in alignment with the market reality it was
   experiencing at the cellular level. They did it first (for a big
   company, anyway), and they deserve kudos for that--but not for driving
   Linux. They help a lot; but it's not their project to drive.

   Perhaps Novell is going through the same kind of cell-change thing. My
   point here is that it doesn't matter as much as all the breathless
   headlines and analyses say it matters.

   Here's how Doug Kaye, the author, analyst and Web services guru, puts
   it:

     Fifteen years ago the vendors provided the vision. There was no
     other source. No "community" of users and certainly no Internet by
     which we could share ideas. The trade shows (Comdex, NCC) and the
     trade papers (Computerworld) were how we got our vision, and they
     were controlled by the vendors.

     High schools and colleges are now all about open source. It's LAMP
     everywhere. Open source is now also the new source for "vision" for
     IT managers and CIOs. How do you know what's real and not just
     vaporware? Go to the bookstore and look at the O'Reilly end cap
     display. There you'll see the LAMP titles: Linux, Apache, MySQL,
     and the Ps. These are the technologies from which one can quickly
     and inexpensively build industrial-strength applications.

   Bottom line: You're on your own, but you're not alone.




More information about the PLUG mailing list